Sumitomo: Intersection of innovation, sustainability drives the tire industry
AKRON- To understand both the sustainability and innovation of an intelligent tire, the industry must look at where these concepts intersect.
It's a philosophy David Johansen, vice president of technical operations at Sumitomo Rubber USA, discussed at the Tire Society's 42nd Annual Conference in his presentation, "The Intersection of Tire Intelligence and Sustainability."
"Intersection is – taking a look at not just intelligence, not just sustainability, but how all those things work together and how we can drive performance improvements for our company," Johansen said.
For Sumitomo, balancing innovation with sustainability predates the tire industry to Masamoto Sumitomo in the Edo period of Japan.
Masamoto Sumitomo, who founded a medicine and book shop in Kyoto, Japan, in the early 1600s, was the originator of what would become the Sumitomo group of companies, Johansen said, noting the founder's principles are what drive the company's decisions and philosophies today. managing director, JK Tyre. “With a strong emphasis on creating substitutes to conserve the ecosystem, the tire has been fully designed and developed using 80% sustainable materials.