BRAZ Carbon Black’s Continua: Industrial-Scale Sustainable Carbon Material Drives Tire Industry’s Low-Carbon Shift

Amid the global wave of carbon neutrality, the tire industry's sustainable transformation has achieved a key breakthrough. Recently, BRAZ Carbon Black, a leading global carbon black supplier, announced at the European Sustainable Development Conference that its independently developed Continua sustainable carbon material has officially entered industrial production. This innovative product, made from waste tires, will provide a core solution for the tire industry's low-carbon transformation, and the company has clearly stated its strategic goal of including it in 10% of its global sales portfolio by 2030.

As a key raw material in tire manufacturing, traditional carbon black production relies on fossil fuels, resulting in a persistently high carbon footprint. Continua sustainable carbon materials completely break this limitation. This product uses recycled waste tires as its core raw material, transforming them into high-performance carbon materials through advanced pyrolysis technology. These materials can directly replace traditional carbon black in tire production. Data shows that using this material can reduce the carbon footprint of tire products by more than 30%, solving the environmental pain point of difficult waste tire recycling and providing a feasible technological path for carbon emission reduction in the industry.

The implementation of industrial-scale production marks the technology's transition from the laboratory to large-scale application. Continua Carbon Black, leveraging its globally leading pyrolysis process and material modification technology, has overcome industry challenges such as unstable performance and insufficient adaptability of recycled waste tire materials, enabling sustainable carbon materials to meet the standards of traditional carbon black in key indicators such as wear resistance and adhesion. This breakthrough not only reduces the environmental compliance costs for tire companies but also aligns with the global automotive industry's rigid demand for a green supply chain.

From technological innovation to industrial implementation, Continua Carbon Black is using sustainable carbon materials as a fulcrum to drive an environmental revolution in the tire industry. In the future, with continuous technological iteration and further release of production capacity, this industry-leading company may lead the global carbon black market into a new era of circular economy.